AI Visibility
Generative Engine Optimization Services That Get You Cited by AI
Your customers stopped Googling and started asking ChatGPT. If you’re not showing up in those answers, you don’t exist. Firestarter’s GEO services fix that.
What Is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of structuring your business’s information so AI engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini can find you, understand you, and recommend you by name. Traditional SEO chases rankings on a results page. GEO chases something different: getting cited inside the answer itself, before the customer ever clicks a link.
If your website was built for search engine crawlers and nothing else, AI engines are reading right past you. That’s what generative engine optimization services fix.
Why AI Visibility Services Matter Right Now
More than half of product and service research now starts with an AI assistant, not a search bar. When someone asks an AI who’s the best plumber, dentist, or marketing agency near them, the AI doesn’t rank ten blue links. It names two or three businesses. If you’re not one of them, you don’t lose a ranking spot. You lose the customer, and you never even know it happened.
This is the new front door to your business. Most small businesses haven’t touched it yet, which means the businesses that move now get remembered by the systems about to run local search.
What Do Firestarter's GEO Services Actually Include?
Why AI Visibility Matters
Entity establishment
- Consistent name, address, phone, and business details across your site, Google Business Profile, and every directory that matters, so AI engines recognize you as a real, verifiable business.
Schema markup
- LocalBusiness, Service, FAQPage, and Organization structured data implemented site-wide, the language AI search engines actually read.
Conversational content architecture
- Pages rebuilt around the real questions your customers ask AI, not the keywords they used to type into Google.
FAQ optimization
- Direct, citable answers to the questions AI is already fielding about your industry and your business.
AI visibility monitoring
- Ongoing tracking of whether ChatGPT, Perplexity, and AI Overviews are actually citing you, with fixes when they're not.
Trust signal buildout
- Reviews, credentials, and specific, verifiable claims woven into your site the way AI models weight them.
How It Works
How Our GEO Process Works
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AI Visibility Audit
Moxie, our AI engine, learns your brand voice, your audience, and your business goals. No forms, no marketing homework. One kickoff call and you’re set.
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Build
We implement schema, restructure content, and rebuild your entity presence so AI engines have something worth citing.
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Monitor and adjust
AI answers change weekly. We track your visibility and keep optimizing so you don’t fall back out.
What Do GEO Services Cost?
GEO is built into every tier of Moxie, our AI marketing platform, so you don’t need a separate GEO agency and a separate SEO agency:
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✓$199/mo — Self-service GEO tools inside Moxie, for owners who want to run it themselves"
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✓$750/mo — Full-service entry tier, our team runs your GEO strategy for you
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✓Scales to $2,000/mo — Full-service, multi-location, or high-competition markets
One more honest note: if you want zero involvement whatsoever, not even a 15-minute monthly approval, no option on this page is right for you, including us. Every real marketing engine, human or AI, needs a small amount of your judgment to stay accurate to your business.
FAQ
Common questions
What is generative engine optimization?
GEO is the process of optimizing your business’s online presence so AI search engines like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and recommend you directly in their answers, rather than just ranking your website in a list of links.
How is GEO different from SEO?
SEO optimizes for search engine crawlers and ranking positions on a results page. GEO optimizes for AI language models that synthesize an answer and cite sources directly. GEO strategy includes structured data, conversational FAQ content, and entity signals that SEO alone doesn’t require.
How is GEO different from SEO?
SEO optimizes for search engine crawlers and ranking positions on a results page. GEO optimizes for AI language models that synthesize an answer and cite sources directly. GEO strategy includes structured data, conversational FAQ content, and entity signals that SEO alone doesn’t require.
How do I know if AI engines are already recommending my business?
Ask ChatGPT, Perplexity, or Google directly who’s the best provider of your service in your city. If your business doesn’t come up, or comes up incorrectly, that’s your current AI visibility. Firestarter’s GEO audit formalizes this check across every major AI engine.
Do I need a website redesign to do GEO?
Not always. Most GEO work is structural: schema markup, FAQ content, and entity consistency, layered onto your existing site. A full rebuild is only necessary if your current site can’t support structured data or is missing core business information AI needs.
How long does it take to see results from GEO services?
Entity and schema changes can show up in AI answers within weeks. Full topical authority, being the business an AI consistently recommends, typically builds over 60 to 90 days as we build out FAQ content and trust signals.
Is GEO worth it for a small local business?
Yes, arguably more than for a national brand. AI engines favor specific, well-documented local businesses when answering local queries. A plumber with clean schema and real FAQ content gets cited over a national franchise with neither.
Not Sure If Your Business Is Being Found by AI? Start With the Audit.
Get your free “Get Seen” Audit and see exactly where your business stands in Google and AI search today, then decide, agency, AI tool, or Firestarter, with real data instead of a guess.
