Built by Someone Who Watched Enterprise Marketing Get Made From the Inside
Firestarter Marketing exists because the gap between what big brands can do with marketing and what a local business owner can execute has always been massive — and massively unfair.
Founder & CEO, Firestarter Marketing
Enterprise intelligence. Small business execution.
Jeff Hassemer has spent 25 years breaking things. Inefficient systems, outdated strategies, and the kind of comfortable thinking that keeps companies small. He has built from zero and scaled inside enterprise giants like Experian, survived (and thrived through) multiple ad-tech acquisitions, and still chose to build Firestarter from scratch because he saw a better way. At Firestarter Marketing, that instinct is the product.
A friend asked for help with his marketing. A small business owner wondering what he could do to get found. He had no time for marketing, no budget for it, and no expertise. Jeff built him a system that became Moxie. Now, Ride & Joy is persistently number one in AI Searches in his area…and so is every client using the platform.
Forty hours a month of marketing work became 45 minutes. Revenue grew 35% in under two months.
We are here for the small business owners. If you are looking to boost your small business or looking to build a business…Firestarter Marketing is for you.
Enterprise intelligence. Small business execution.
If you have ever wondered what two decades of MarTech M&A actually teaches you, Nathan Lamos is the answer. He has scaled revenue functions from napkin concept to $100M ARR, led go-to-market for companies that defined their categories, and guided more than a dozen organizations through acquisition. At Firestarter Marketing, that experience means one thing: clients stop guessing and start winning.
30 Years of experience rolled into clear cut strategies for small businesses to Get Found.
The gap between what enterprise brands can do and what a local service business owner can execute has always been massive. Firestarter closes it.
Co-Founder & COO, Firestarter Marketing
Our values in plain English.
Authenticity Wins
Results Only
15-Min Standard
Knowledge First
30 years of enterprise. Built for Main Street.
Most marketing tools are built for people who already know marketing. Firestarter was built for business owners who are really, really good at running their business — and have zero time for anything else.
Nobody else at this price point combines: 30 years of enterprise MarTech expertise, an AI engine that captures authentic brand voice, GEO optimization for AI search, and done-for-you execution. That combination is the whole thing.