One of our oldest and favorite customers, Ride & Joy Window Tint, has been killing it with short form video of their finished work. They get super high engagement and they are growing their audience with it.
Welcome to the era of short-form video—and the reign of realness.
Why Small Businesses Should Pay Attention
Short-form video content—think TikTok, Instagram Reels, and YouTube Shorts—isn’t just a trend anymore. It’s the digital front porch where customers hang out, scroll, and decide which brands they trust.
And here’s the kicker: they’re not looking for perfection. They’re looking for personality.
Small businesses have a huge advantage here. You are the brand. Your story, your team, your quirky processes, your local flair—that’s exactly what makes your content compelling.
What Works (Hint: It’s Not a $5,000 Camera)
You don’t need a full production crew to make an impact. What matters is authenticity. Here’s what consistently works:
- Behind-the-scenes clips: Show how your product is made, packed, or delivered.
- Day-in-the-life snippets: Let your audience walk in your shoes—even if just for 30 seconds.
- Customer reactions or testimonials: Real voices. Real faces.
- Answers to FAQs: “Can I use this product on sensitive skin?” “How long does it last?”—answer it on video.
- Quick tips or demos: Educate, don’t just promote.
A smartphone, natural lighting, and a steady hand are enough. Add a little enthusiasm, and you’ve got content that connects.
Don’t Overthink It—Just Start
The biggest hurdle? Overthinking.
You don’t need to be the next viral creator. You just need to show up consistently and be yourself. Your audience wants to know there’s a real person behind the business.
Here’s how to start:
- Block 30 minutes once a week to record 3–5 short clips.
- Use trending audio (but only if it fits your brand).
- Add captions—most people scroll with sound off.
- Post regularly—2–3x per week is plenty to build momentum.
- Engage with comments and repost top-performing clips across platforms.
What to Expect Over Time
At first, it might feel like you’re talking to a wall. That’s normal. But with consistency, your audience will start to recognize you. Then they’ll start to trust you. And then—they buy from you.
Short-form video builds brand familiarity faster than almost any other medium. It doesn’t just attract customers—it creates fans.
So what’s your story?
Grab your phone. Hit record. Don’t worry if it’s not perfect—your audience isn’t looking for perfection. They’re looking for you.
Want help creating a short-form video plan you can actually stick to? Drop a comment or reach out—we’d love to help you tell your story.