Let’s be honest: If your Instagram strategy still looks like a static photo and a caption from 2019, the algorithm is already rolling its eyes.
Instagram Reels are still the king of reach—and that’s not changing anytime soon.
📈 Here’s the trend: Instagram is going full throttle on video. Not just any video—Reels that grab attention in the first 3 seconds. Think of it like a digital speed date: you’ve got three seconds to make someone stop scrolling and commit. No pressure, right?
But here’s the good news:
You don’t need a camera crew. You don’t need a ring light that costs more than your first car. You just need:
- A little authenticity,
- A clear message,
- And the courage to hit “post.”
So what’s working right now?
🔥 Quick tips – Share one thing you wish your customers knew. Just one.
🎬 Behind-the-scenes – Show how the sausage (or soap, or spreadsheets) get made.
📚 Simple storytelling – Tell us a real customer win. Or a fail. Either way, make it real.
Don’t overthink it.
That imperfect video you recorded on your phone? That’s the one people will actually watch. Why? Because it feels real. Relatable. Human. And in a world of AI-slop and over-filtered everything, that’s what people trust.
At Firestarter, we build marketing plans that work in the real world. That means Reels your audience actually watches, posts that sound like you, and strategies designed around trust—not vanity metrics.
💡 If you’re still staring at your phone wondering what to film, we’ve got you. We don’t just automate. We understand your brand and create custom content that sounds like you—only faster.
Want help turning your scroll into sales? Firestarter is your fractional content team that turns “I should post something…” into “Wow, people are messaging me.”
Let’s make Reels that actually work—no filter required.