So, I just watched an interesting video on YouTube about how Barbara from StartUp Cookie runs a one person agency. It was a solid interview and I really enjoyed the conversation. She was an innovator and jumped on ChatGPT very quickly. She saw the opportunity very early because she was already running a full content marketing team and she was still struggling to keep up with the needs of the business.
Here is the thing, in order to have a really solid content marketing program it takes a ton of effort. She is dead on here, going down the path of using AI to support a solid marketing program is exactly what is going on. And we at Firstarter Marketing saw the same opportunity.
I do not do this often, but I’m going to get a little self-promotional here. There are two major differences between what Barbara is doing and what we are doing here at Firestarter Marketing.
1. While Barbara is building an agency to support other companies, we built a tool for small business owners and agencies to do it themselves.
2. While Barbara uses about 12 different AI solutions, we are building an all-in-one package for you.
There are several lessons to learn here. The first is for Marketing Agencies to understand that AI is already taking business from you and will continue to do so until you catch up with it and start deploying it within your own business. The second is that AI is continuing to get better and can help small businesses compete in a world where it feels like only the big companies win. This is a new age for the solo-entrepreneur and we are really excited to be on the top of this wave to help small businesses take advantage of it.
If you are an independent agency I would encourage you to watch the video. And I’m going to challenge you here. You can, if you choose, replicate what Barbara has done. It’s brilliant and so is she. OR…come give us a look. Because we are offering you a unique opportunity to not only use our platform for free to support your clients, you can partner with us to make money from it.
If you are a small business, I would also encourage you to watch the video. She offers some amazing tips on how to use AI to support your business. And here is my challenge to you. You can choose to go her route OR you can consider how much time you spend hopping between tools to get your marketing done and consider using our tool, which combines AI marketing into an all you need solution for your small business.
We are looking for Small Business owners to join our community and help usher in this new era of empowerment for the solo entrepreneur. Let’s do this!