If you run a small business, you already know—every tool you invest in has to earn its place. Unlike big corporations with entire IT teams and endless budgets, small businesses like ours need software that’s simple, affordable, and actually makes life easier, not harder. The challenge? There’s no shortage of shiny platforms promising to “do it all.”
So how do you know which software is worth your time and money? Let me break down a few things I’ve learned—and why I believe Moxie by Firestarter Marketing is the best tool on the market for small businesses right now.
1. Look for Software That Fits Your Everyday Workflow
The best software should fit into how you already run your business. You shouldn’t have to change everything you do just to use it. Many platforms are overly complicated, requiring training sessions just to figure out the basics.
That’s one of the reasons I love Moxie—it was built for small business owners, not tech experts. Whether you’re a contractor, a boutique owner, or running a local service, the platform makes sense right out of the box. No headaches. No IT guy needed.
2. Choose a Tool That Saves You Time, Not Adds Work
Too often, software feels like “one more thing to manage.” The right tool should take tasks off your plate. For marketing especially, small businesses need something that can:
- Post on social media automatically
- Write SEO-friendly blogs
- Manage your Google Business Profile and ratings
- Track how everything is performing
Moxie does all of that in one place. It’s not just another app—it’s a complete marketing assistant that uses AI-driven content matched to your brand voice and images. That means your marketing gets done while you focus on running the business.
3. Look for Real Results and Ongoing Improvements
This is where most software companies fall short. They launch with big promises and then stall out. Moxie, on the other hand, keeps improving. Customers have said things like:
“The software is excellent and seems to just keep getting better with the upgrades that have been implemented. The customer service is top notch!!!”
That matters. You don’t just want a platform—you want a partner that’s growing right alongside your business.
4. Value and Support Should Be Non-Negotiable
Finally, don’t overlook two things: price and support. For $199 a month, Moxie gives you tools that would normally take five different subscriptions to cobble together. And if you ever get stuck, Jeff and his team are known for their fast, personal support. That kind of service is rare in the software world, but it’s exactly what small business owners need.
Why I Recommend Moxie Above Everything Else
At the end of the day, the right software is the one that makes your life easier, helps you grow, and feels like it was built for businesses just like yours. For me—and for a lot of other small business owners—that’s Moxie.
If you’re tired of juggling a dozen apps, or frustrated with confusing results, give Moxie a look. It’s the simplest, smartest way I’ve found to finally take control of small business marketing.