Let’s say you have a hole to dig.
What’s the first thing you’d grab?
A shovel, right?
And depending on the size of that hole, you might go for a post-hole digger—or even rent a backhoe. Why? Because using the right tool makes the job faster, easier, and a whole lot less exhausting.
That’s how I think about AI for marketing. It’s a tool. And for small business owners? It’s one of the most powerful tools we’ve ever had access to.
But let’s be clear: AI doesn’t replace the human. It supports the human.
It still takes your judgment, your values, your voice, and your vision to build something great. AI is a fantastic tool for the small business owner to use to perform the work that they simply do not have time to do. Efforts like, managing your social media presence, keeping your website optimized for search engines, managing your ratings and referral program or managing your email program. In the end, using AI in your business can save you several hours of effort every week as well as improving your ability to establish your business.
The problem? Most small business owners don’t have time to “figure out” AI, let alone train it or integrate it into their day-to-day.
That’s exactly the driving concept behind Firestarter Marketing.
We make AI accessible—and practical—for small business owners. We take care of the complicated stuff behind the scenes, so you can focus on growing your business while using smart, AI-powered tools that actually move the needle.
You’re still in the driver’s seat. We’re just giving you a much faster engine.