About Us
The People Behind the Platform
You didn’t start your business to become a marketer. That is why we are here. You handle what you Love and we handle the marketing.
We wanted to build something that matters—to help people who are putting it all on the line to build their dream.
It all started when Kurt, a small business owner, asked for help. His business, Ride & Joy, was down 25%. He was exhausted, overwhelmed, and doing everything himself—except the one thing that could turn it around: marketing.
So Jeff, our co-founder, rolled up his sleeves. He used a mix of AI, strategy, and hands-on experience to rebuild Kurt’s marketing from the ground up. Website changes. Campaign clarity. Automation. Within months, Ride & Joy’s sales were up 35%. But more importantly, Kurt got his time—and confidence—back.
That wasn’t a one-off. That was the moment.
We’ve all run small businesses. We’ve worn all the hats. We know what it’s like to get stuck in the weeds and watch marketing fall off the list. Not because you don’t care—but because you’re too busy doing what you love. So we built Firestarter for people like Kurt—and like you.
People who aren’t chasing billion-dollar valuations.
People who are building a business to build a life.
People who care deeply, hustle daily, and just need the right partner to help them grow. With over 100 years of combined experience in marketing, sales, and product development, we created Firestarter to offer what most agencies don’t:
A real plan, built for you
Clear, customized execution
And a system that works while you work
We’re not just here to automate tasks. We’re here to earn your trust—to act like the CMO you didn’t think you could hire. And yes, we’re building this with you. Not just for you.
Because we believe the backbone of the economy isn’t built in boardrooms.
It’s built in home offices, garages, and coffee shops by people who refuse to settle.
If that’s you, welcome.
If you want to be part of our broader mission—helping even more small businesses—you can partner with us through our affiliate program. It’s not just about referrals. It’s about creating momentum together.
FIRESTARTER MARKETING IGNITE YOUR GROWTH WITH FIRESTARTER
Marketing designed for small businesses.
Our Core Values
Value 1: We are here to serve:
We built this business to help small business owners achieve their dreams. We focus on our passion, so that they can focus on theirs.
Value 2: We Love Marketing so you don’t have to:
We spent our careers building marketing technology to help companies of all sizes maximize their revenue. We live and breathe marketing and want to use that passion to help others.
Value 3: We never stop the pursuit of greatness:
The margin between mediocrity and greatness is a mere 2%. To achieve greatness, we strive for constant improvement at the edges of performance. Every day, we strive to get better and in the end, that adds up to something big.
Value 4: Technology should free us to do the things we Love:
It should do the dishes so that we can pursue our passions and creative side, not perform activities that we don’t Love doing.
Value 5: We make it easy for you to be a great marketer:
We know that you are not a marketing expert. We take the time to make it easy for our clients to manage a great marketing program.
Empowering Your Passion with Technology
Technology should free us to do the things we Love
It should do the dishes so that we can pursue our passions and creative side, not perform activities that we don’t Love doing.
We Love Marketing so you don’t have to
We spent our careers building marketing technology to help companies of all sizes maximize their revenue. We live and breathe marketing and want to use that passion to help others.
We never stop the pursuit of greatness
The margin between mediocrity and greatness is a mere 2%. To achieve greatness, we strive for constant improvement at the edges of performance. Every day, we strive to get better and in the end, that adds up to something big.
We are here to serve
We built this business to help small business owners achieve their dreams. We focus on our passion, so that they can focus on theirs.
We make it easy for you to be a great marketer
We know that you are not a marketing expert. We take the time to make it easy for our clients to manage a great marketing program.
Ready to try?
We have a plan that fits your budget
We offer flexible pricing plans designed to meet the unique needs of businesses of all sizes.